About VM Hair Care
Be the Fashion
It all beings with a vibe and a vision of a life where satisfaction is a non-negotiable. For Matthew, our founder, a satisfying life means being stylish, healthy, active, and dynamic. He is on a mission to inspire people everywhere to be their ideal self, and be happy with themselves everyday. Working out of a salon, Matt can only reach so many people. That's why he created VM Hair Care, a line of products built upon his philosophy that looking good, feeling great, and having an awesome life don't have to be mutually exclusive. Matthew designed all products in the VM Hair Care Line to be trusty, quick and easy to use so that you can be the fashion you've envisioned in a snap and spend more time doing what you love!
All VM products are loaded with beneficial ingredients, formulated for high performance, and designed with a mission: to do what you want + need them to do. Professional Stylists and everyday consumers throughout the country have tested and fallen in love with VM Hair Care. They applaud how VM Hair Care makes hair styling easier, more enjoyable, and how long the desired effects last. VM Hair Care allows its users to go about their everyday, confident that they are representing themselves the way that they want to be seen. Try VM Hair Care and see how VM changes your life!
Matthew J Viers, founder and owner of VMHaircare, is so much more than a master Hair Stylist and Haircolorist.
Matthew is an Artist with a talent for bringing out the style icon in every person and decades of experience. He began working with hair in 1998 in his mother's salon where he built his foundational skills. Even prior to completing cosmetology school at Fullerton College, Matthew would experiment with both haircuts and color on all of his friends, producing fantastic results that were met with delight. Once graduated, Matt worked as an assistant to Pon Saradeth of Pon International Hair Salon and Cheryle Aluotto, learning and building a vast repertoire of skills and experience from both. Eventually, Matt set out as a stylist in his own right working at Alexander's Grand Salon and Spa for a time before moving on to his current location at Christopher and Co in Newport Beach, California.
Outside of the salon, Matthew has worked on editorial materials for fashion magazines such as Riviera and Foam. His expertise, extensive experience, and versatility have brought him to a diverse array of sets as he is often requested for photo shoots, TV, film, and live fashion shows (e.g. LA Fashion Week and New York Fashion Week).
Matthew is an Educator with a zest for the Art of Hairdressing and Personal Styling. He attends educational events all over the country, not only as a student but as an instructor and expert as well. Matt also hosts fashion events, utilizing his extensive knowledge of both the hair and fashion industries to bring together industry professionals and foster knowledge exchange of tremendous breadth.
Matthew is an Athlete who loves participating in outdoor activities (especially surfing) with his family and friends. He's an avid martial artist with a black belt in Taekwondo and trains daily in Jiu Jitsu.
MEET THE TEAM BEHIND VM HAIRCARE
For the best hands-on group and private classes, check out Laara K. Raynier’s Mastercutter Academy.