Here at VM Haircare, we believe that everyone should have it all and make no compromises between being stylish and enjoying life to the fullest. Our founder, Matthew J Viers, is an expert hairstylist who wanted to make his philosophy a reality for his clients. Thus VM Haircare was born: a line of products are designed for ease of use, and formulated for your well-being, so that you can do more while feeling and looking great.
We carry everything you need to care for, style, and make your hair shine. All of our amazing products are proudly produced with the finest ingredients in beautiful Southern California, our founder's home and daily source of inspiration. With VM Haircare, you can be the fashion everyday and make waves, not compromises.
Cleanse and fortify your hair with VM Sulfate Free Shampoos and Conditioners. These are especially great if you have chemically-treated hair or texture concerns.
Use our Rock-n-Roll Styling Paste for effortless style in a matte finish. It's SO quick to use and holds your fantastic look all day!
Protect and polish your hair with VM Haircare's Make It Pretty Smoothing Serum. The luxurious formula — which features Macadamia and Argan Oils — will control frizz, shorten styling time and make your hair shine. This is a must have for blowdrying, straightening, all around protection and pampering.
As a expert hair stylist, Matthew J. Viers has seen and heard it all. It started with a calls for an easy-to-use hair styling product that would give natural definition and long-lasting hold. Matt responded with Rock-N-Roll Paste, which became a hit with his clients.
They wanted more and Matt obliged by launching VM Haircare with a comprehensive range salon-quality of products. Every item is designed to promote lasting beauty, decrease styling time, and protect hair against all types of damage while restoring health.